Features

Everything for a strong Google Ads account, in one tool

From the first analysis to the finished client report. Every feature works with your account's real data and with fixed, transparent rules.

Command Center

All clients at a glance

Cost, conversions, cost per conversion and trend per project. Below it: the most important next step with its reasoning, so you know where to start every morning.

  • Metrics compared with the previous period
  • Prioritised next steps
  • Real-time snapshot with “Analyse now”
Account audit

The whole account, not just the surface

Structure, budgets, bid strategies, search terms, ads and conversion tracking are checked. Every finding is sorted by urgency and labelled as fact, observation, inference or estimate.

  • Lost budget and lost auctions
  • Search terms without conversions → negative keywords
  • Tracking gaps and duplicate conversions
Profitability & action plan

Profit, not just clicks

Using customer value, margin and close rate, the tool calculates whether an account really makes money – and turns that into a plan with actions, impact and order.

  • Break-even cost per conversion
  • Target ROAS or CPA per industry
  • Actions with expected impact
Market & competition

Know where budget pays off

Search volume, trend and seasonality per service, plus click prices and competitive pressure from Google Keyword Planner. See where the demand is and what it costs.

  • Demand and seasonality curve
  • Click-price ranges
  • Opportunities the account isn't using yet
Industry knowledge

19 industries, each with its own rules

From trades and law firms to online shops: the tool knows the right target metric, what counts as a conversion and the typical mistakes of each industry.

  • Lead gen, e-commerce, local business
  • Industry-specific checks
  • Guide per industry in the app
Campaign structures

Proposals built from real data

Proposals for Search campaigns, Performance Max and negative keyword lists, derived from the account's data rather than templates.

  • Ad groups by search intent
  • Negative keyword lists
  • Asset groups for Performance Max
Changes with approval

Nothing happens without you

Every action becomes a change set: review it, approve it, export it for Google Ads Editor and import it. The next sync checks that the change arrived.

  • Approval by owner or admin
  • Export for Google Ads Editor
  • Automatic check after implementation
Reports

Ready for the client meeting

A formatted Google Sheets report for any period with performance, conversions and campaigns – created directly in your Google Drive.

  • Any date range
  • Clean number formats
  • Share with one click
Full history & daily syncs

Always up-to-date data

Connecting loads the account's complete history. After that, every project updates daily and the analysis runs automatically on new data.

  • Complete account history
  • Daily updates (can be switched off)
  • Automatic analysis after every sync
Google Merchant Center

For online shops

Connect a project's Merchant Center account and see active, disapproved and pending products plus the most common product issues – read-only.

  • Exactly one Merchant Center per project
  • Product status at a glance
  • Top product issues
Team & roles

Built for agencies

Invite your team and assign roles. Every client is its own project with exactly one Google Ads account, so data never gets mixed up.

  • Owner, admin, member
  • One account per project, cleanly separated
  • Trash with 30-day restore

Ready for better Google Ads results?

Try Ad Intelligence OS free for 7 days – no payment details required.

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